How to Sell Air to an Alligator

Eduardo Suré; Alligator, 2017; Watercolor
Eduardo Suré; Alligator, 2017; Watercolor

To sell air to an alligator, tell the alligator it needs to wait underwater to ambush prey.

The alligator will agree.

Next, remind the alligator that it can hold its breath.

The alligator will agree.

Then, point out to the alligator that the most it can hold its breath is two hours.

The alligator will agree.

Finally, suggest that the alligator buy your air so it can hold its breath for as long as it wants.

The alligator will agree.

Sold!